Lee is a strategist, instructor and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience retention, have set many of the standards for our industry.

Lee began his career on the client side in the 1980s, launching and branding Lifetime, VH1 and TNT. In the 90s, he founded one of TV’s most successful creative services agencies, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish. In 2001 Lee launched the strategic consultancy, Lee Hunt.

Lee holds the distinction of working with more entertainment brands around the world than any other strategist. Consequently, his annual round up of New Best Practices at PROMAX|BDA is considered the ‘must attend’ session of the conference.

Lee is also the publisher and editor-in-chief of CMO Intelligence, the syndicated monthly analysis of on-air marketing.