For linear networks, breaks are where the business of television gets done. They sell our advertising, promote our shows and brand our channels. With C3 ratings, they are our primary metric of success.

On-demand content, time-shifted viewing, and D4 breaks require a change in architectural strategy, but the goal is the same—increase time spent viewing.

Our pioneering work in audience retention helps channels combine programming, advertising, promotion and packaging into a structure that slows break erosion, maximizes commercial and promo GRPs, build vertical flow, moves viewers efficiently between platforms, reduces time-shifted break skipping, and strengthens viewer loyalties.

If you’d like more detailed information about how an on-air media analysis can maximize your channel’s efficiency and effectiveness click here.